For our first negotiated projects, we were given the poem "Dolor" by Theodore Roethke as our starting point. It was completely up to us how much we decided to use the poem and how heavily we based out work upon it.
For mine, I decided to design a book jacket for a crime novel based on the poem. My chosen demographic was adults between the ages of 20 and 35. As you can see, it is not yet finished,there are still some things that I need to decide on, like the text of the title and author.