Saturday, 19 March 2011

YCN Student Awards entries!






My entries for the YCN Student Awards for the Marks and Spencer Plan A campaign brief.
It asks students to design a logo or series of identity elements in which customers will identify with the "Plan A" campaign. I decided to chose two of these channels:
  • Advertising
  • Packaging and Carrier Bags

Both designs are based around a single logo that links the two communication methods to the campaign . I have kept the poster design simple and direct and engaging to the public by giving it a memorable slogan. The handmade aesthetic limited colour scheme help to enforce the campaigns environmental benefits. I used the same logo for the bag design and kept it simple and decorative. I also made it brighter by using a variety of seasonal colours. The design itself would be printed onto a re-usable canvas bag in order to enforce the environmentally friendly aims of the campaign.

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